Hi guys! As promised I’m back with another
article about food trucks!
I already told you about how fast this
industry is growing, about the potential of this business model that allows you
to go get the customer where he is.
But what about the fast food chains? What
about the restaurants?
If fast food chains first looked at the
food truck industry as a little cousin who won’t make it to the big league,
they are now fully aware of its potential.
The fact that they are actually losing
clients might have been starting to set things in motion. It’s time to accept
this new trend and to embrace it as a new experience.
It’s out there: “experience”
People are growing tired of having the same
consumption habits and found with food trucks a way to express their
independence toward brick and mortar fast food places.
That’s why fats food chains decided to wake
up and to catch up. Jack in the Box (JITB) for example decided to launched its
new food truck in the Dallas area.
“The ‘Burger Truck’ is … a great way to
promote our brand,” said a Jack in the Box’s spokesman. So it’s about brand awareness.
By giving away free meals in places with no
brick and mortar JITB restaurants, they are reaching a broader audience and
provoking a positive mind set toward the brand.
The game changer here is visibility. With a mobile food truck
fast food chains can actually increase their visibility exponentially while saving
hundred thousands dollars on advertising campaign.
In a highly competitive industry, establishing
and maintaining brand loyalty and recognition early is key.
And highly competitive indeed! With more
than 200 restaurant chains owning food trucks, you need to play your cards
right if you want to succeed.
It’s
not about beating food trucks at their own game; it’s more about using the game
at your advantage. And that’s the right move!
G.H.
