Food truck! They are taking over the streets! 2

 

Hi guys! As promised I’m back with another article about food trucks!

I already told you about how fast this industry is growing, about the potential of this business model that allows you to go get the customer where he is.

But what about the fast food chains? What about the restaurants?

If fast food chains first looked at the food truck industry as a little cousin who won’t make it to the big league, they are now fully aware of its potential.

The fact that they are actually losing clients might have been starting to set things in motion. It’s time to accept this new trend and to embrace it as a new experience.

It’s out there: “experience”

People are growing tired of having the same consumption habits and found with food trucks a way to express their independence toward brick and mortar fast food places.

That’s why fats food chains decided to wake up and to catch up. Jack in the Box (JITB) for example decided to launched its new food truck in the Dallas area.

“The ‘Burger Truck’ is … a great way to promote our brand,” said a Jack in the Box’s spokesman. So it’s about brand awareness.

By giving away free meals in places with no brick and mortar JITB restaurants, they are reaching a broader audience and provoking a positive mind set toward the brand.

The game changer here is visibility. With a mobile food truck fast food chains can actually increase their visibility exponentially while saving hundred thousands dollars on advertising campaign.

In a highly competitive industry, establishing and maintaining brand loyalty and recognition early is key.

And highly competitive indeed! With more than 200 restaurant chains owning food trucks, you need to play your cards right if you want to succeed.

 It’s not about beating food trucks at their own game; it’s more about using the game at your advantage. And that’s the right move!

G.H.