How do fast food brands target children?

Today I m going to analyse the marketing strategy of famous fast food brands who targets children.

Their strategy is really inderesting.
Fast food are selling food, but when it comes to target children their advertising strategy is really different. Their advertising campaign are focused on promotions, toys, logo and not at all on food.

For instance a study done between june 2009 and june 2010 shows that :

            - compare with fast foods ads for adults, fast food ads for children are more focused on the packaging than the food. (88% for children and 22% for adults)

            - Street view apears in 41% of ads for Children and 12% in ads for adults

            - Food images are 20% in the ad for children and 45% in ads for adults

Fast food ads for children are brand oriented to created an emotionnal link with them to keep them as consumer.

Never forget : child of today are the consumer of tomorrow and can be prescriptors to their parents.

C.L