We used to think that junk food is bad for health and for everything. In an other hand "going green " is a real big trend today.
Mc Donald is working on it's brand image to make it better by using this trend.
Mc Donald is one of the Greenest companies in AMERICA!
Mc Donald is one of the Greenest companies in AMERICA!
This company is really involved in sustainability. In 2010 the Corporate Responsibility Magazine ranked McDonald in the 100 Best corporate Citizens.
McDonald’s packaging and food come from sustainable sources. Their sustainable chain is ruled by what they call « 3E’s » Ethics, Environment & Economics.
Ethics: Mc Donald buy their products from producers who respect their employees’ wealth and safety, but also suppliers who as a good treatment with animals.
Environment : McDonald’s packaging policy (design, manufacture & distribution) tries to reduce the impact on the environment. They also started to implement dustbin with « Waste separator » in order to recycle wastes.
Economics: McDonalds is engaged in a fair trade policy with affordable prices for everyone, moreover in 2009 their contribution in the EU GDP has been 9, 5 billion euros.
Moreover, this global company has now opened « Green Restaurant » who consumes approximately 40% less water thanks to low flow plumber, and 30% less in energy use thanks to their green roof, polarized windows and fluorescent lamps.
C.L
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