In the sixties fast food’s marketers came up with the easiest way to attract additional customers. Well, they enlarged portions.The method has aroused the interest of Ray Kroc, President McDonald's. He hired one of the leading marketing whizzes and after the short observations he stated that the portions need to be considerably larger. The CEO was sceptical from the beginning, but it turned out that the cost of extending the portion twice is equal to approximately five cents (!!).
McDonald's firstly has done test in restaurants located in Chicago, where for a month was watching their customers. Research has shown that people do not like order seconds, they want to eat at once so they appreciate the larger portions. In the end, larger, slightly more expensive portions were introduced in all restaurants. And this resulted in a twofold increase in turnover.
Three simple and properly promoted marketing tricks, with the proper support media, guaranteed fast food restaurant stable position in today's uncertain market. There were protests, documents and films about the dangers of such food ... and nothing. Their position is not eroded. However, there is nothing surprising - the basis for their success is the combination of master of economics and marketing.
And as we have shown in another article, people love fast food just for it. - good, cheap and large portion.
N.B.
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