Take a careful look: success and failure

Healthy food does not pay to the restaurant, which is mainly associated with hamburgers and fries.

As shown in the article, the key to success may be a different approach to the well-known fast food. Restaurants should input into menu more vegetables and fruits; Customers should know where the meat comes from. This strategy succeeded in the case of Chipotle, but as experience shows not for everyone gives the desired results.

The campaign to promote McDonald's as a place where you can find a healthy meal did not bring the expected results. The goal was good, but it turned out that the sale of salads, which were promoted as a healthy alternative to burgers, accounts for only 2-3 percent of turnover of U.S. restaurants. Therefore decided that the restaurant marketing campaigns in the United States will promote just burgers and chicken sandwiches. It will only pay attention to the presence of vegetables and lettuce in the "healthy" McWraps sandwiches.

Why in the case of McDonald's campaign has not been successful? Restaurant authorities claim that the majority of Americans associate McDonald's primarily with hamburger and chips, not the salad.

However, under pressure to provide healthier meals, McDonald’s announced recently that is going to change its menu in 20 of the company’s largest markets. "It will take three years or more to put them into place in about half the restaurants in those markets, and the remainder may not have the changes until 2020."- said McDonald's authorities.

N.B.

references:
http://www.biztok.pl/Dlaczego-McDonald-s-zrezygnowal-ze-zdrowych-dan-Oto-9-prawdziwych-powodow-s8297
Spurclock M., Życie w fast foodzie- co czeka McCzłowieka, Gliwice, 2007